Flemish public transportation company De Lijn uses real bus & tram tickets to replace the traditional business cards of their employees. The bus & tram tickets are made from paper and are about the same size as regular business cards.

Duval Guillaume created bus & business cards for workers at De Lijn with their name and personal details printed on.

Since the original bus & tram ticket are used, you actually receive a free ride with a bus or tram as someone from De Lijn hands you over their business card. Therefore the baseline on each ‘bus ticket’ slash ‘business card’ reads: “You can always reach me with this card.”

In many countries it’s normal to leave money to a good cause when you die. There are tax breaks, and you get to make a difference to more than just worms.

The EMO foundation was set up to help get the idea to catch on here in Belgium too. We made these two films with actors Jan De Cleir and Jacques Mercier to show how a charitable will (testament) helps your name live on, long after you’re gone.

Testament.be

Jan De Cleir

Jacques Mercier

In Belgium the law concerning organ donation is very confusing. Everybody thinks he or she is automatically considered as a donor, but in fact you have to register to become an organ donor.

Reborn to be alive is campaigning to make everyone aware of the fact he or she has to sign up. Also to a male target audience. That’s why we placed the following ad in P-magazine, Belgium’s leading male magazine.

Just for once, forget the introduction and promise us to forward the
message. (Child Cry)

We just won a golden Cresta award in Direct for Kimberly Clarck, ‘The
strength of Scottex’.

Can you create eye preference instead of brand preference? Here’s an
integrated answer. By the way, check out luisternaarjeogen.be for the
complete radio play.

P-Magazine radioweb. Or is it webradio?

For P-Magazine (www.p-magazine.com) we made the first ever radiocampaign that could also be watched.

The new radio-commercials for Douwe Egberts coffee are the next step in the campaign “You are only fully awake after you had your Douwe Egberts Coffee”. In the previous spots we introduced the word “fockee” as a dyslectic form of “coffee”.

In the current spots we show the consequences of not being awake at work. If you don’t understand the commercials, it’s not because you haven’t had your coffee yet, it’s because they are in Dutch and French.

Intercom (French)

Mauvais Etage (French)

Patron (French)

Ronny (Dutch)

Duval Guillaume has won no less than 6 trophees at this year’s Shark Advertising Awards. The Shark Awards are a top creative advertising festival held yearly in Kinsale, Ireland.

The jury awarded A Blind Call for League of the Blind with a Gold Special Jury Award, honoring an idea “that exceeds any of the standard categories”. Bazooka’s Airbag ad won Gold in both Outdoor and Print. The Duel commercial for Sporza won Silver. And last but not least, the Spamfilters campaign we created for Ooops IT management won 2 awards for Best Copywriting: Silver for “Horny Housewives” and Bronze for “Tanzania”.

Continue reading 6 Shark Awards in Kinsale →

The ad ‘Save 8 lives’ for the donor association Re-born to be Alive has been voted best non profit ad by the national newspaper De Standaard. This year’s winner was praised for ‘its sexy and surprising interpretation of a very serious topic’.

It’s the sixth time De Standaard organises its so called ‘Standaard Solidarity Award’. The winner will be rewarded with free advertising space.